Clinic loyalty card and points rules
A stamp card patients keep in their wallet and a one-page rules sheet the front desk can point to. Written so nobody has to ask a manager what a point is worth.
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What is in the file
| Page 1: card fronts | Ten cards on the brand colour: logo box, clinic name, and lines for the name, card number and points balance. |
|---|---|
| Page 2: card backs | Ten stamp circles, one per completed session, with the tenth marked as the gift. |
| Page 3: rules sheet | Earn, collect, redeem in three steps, then the rules: earning, value, stamps, expiry, exclusions, redeeming, who to ask and the general terms. |
| Sample values | One point per SAR 10, 100 points worth SAR 10, twelve-month expiry: all there to change. |
How to use it
Set your numbers
Decide what a point is worth and what the tenth stamp gives, then change the rules sheet to match.
Print the cards
Print page 1 and page 2 back to back on card stock, at 100%, and cut along the lines.
Put the rules up
Print page 3 for the desk and keep a copy in the waiting room.
Stamp after the session
Stamp when a session is completed, not when it is booked, so the card rewards coming back.
Who it is for
Clinics where patients return for courses and repeat treatments: laser, dermatology, physiotherapy and nutrition. A first step before a points programme run by the system.
Read next
Loyalty
Points per session delivered, tiers that reward finishing a course, and rewards that come off the invoice rather than out of a notebook.
Read more From the blogHow to bring patients back: recall, packages and loyalty
A new patient costs an ad, a call and a long first visit. A returning patient costs a message. Yet most clinics spend on the first and…
Read moreMore free files
Questions
Stamps or points?
Both are on the card. Stamps are simple for patients; points suit clinics with very different prices. Use one if the other does not fit.
What should a point be worth?
Enough to notice and small enough to afford. The sample gives back about one per cent of what is paid; work it out against your margins.
Should points expire?
An expiry keeps the balance from piling up. Twelve months is common, and patients should be told before points lapse.
What should be excluded?
Usually products and medicines, amounts paid by insurers and services already on offer. Write your exclusions on the sheet so the desk does not decide case by case.
A balance nobody has to look up
In Medicolize points are added when the invoice is issued, the balance sits on the patient file, and redeeming is a line on the next invoice. Thirty minutes on your own clinic.